Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement /
Ashley Friedlein's first book, Web Project Management: Delivering Successful Commercial Web Sites, became a bestseller and an essential reference for Web professionals developing new sites. Maintaining and Evolving Successful Commercial Web Sites addresses the realities of successful sites toda...
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| Format: | eBook |
| Language: | English |
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Amsterdam ; Boston :
Morgan Kaufmann Publishers,
2003.
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| Online Access: | Connect to the full text of this electronic book Publisher description Table of contents |
Table of Contents:
- Preface. Part I Change Management: Reviewing and Reporting Progress; Procedures for Managing Site Updates; Summary. Part II Content Management: Introducing Content Management; Content Management in Action: A Practical Example; Key Concepts and Building Blocks; Content Management Systems (CMS); Tackling a Content Management Project; Summary. Part III Customer Relationship Management: A CRM Primer; Understanding Your Users; Personalization; Community; Customer Service; Summary. Part IV Site Measurement: The Promises and Challenges of Web Site Measurement; The Evolution of E-intelligence; Measurement Approaches and Techniques; Reporting and Analysis; How to Improve a Web Site; Tackling a Web Site Measurement Project; Summary. Resources.