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Data warehousing and business intelligence for e-Commerce /

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You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. <p> Happy with your purchases? The retailer certainly is, and if you are too, you...

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Bibliographic Details
Main Author: Simon, Alan, 1958-
Other Authors: Shaffer, Steven L.
Format: eBook
Language:English
Published: San Francisco : Morgan Kaufmann, [2001]
Subjects:
Electronic commerce.
Business intelligence.
Data warehousing.
Industrial marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Publisher description
Table of contents
Table of Contents:
  • Part I: Foundations: Concepts and Business Models
  • Chapter 1: Background, Terminology, Opportunity, and Challenges
  • Chapter 2: Business-to-Consumer Data Warehousing
  • Chapter 3: Data Warehousing for Consumer-to-Consumer and Consumer-to-Business Models
  • Chapter 4: Business-to-Business Data Warehousing
  • Chapter 5: e-Government and Data Warehousing
  • Chapter 6: Business-to-Employee Models and Data Warehousing
  • Part II: Building Blocks, Challenges, and Solutions
  • Chapter 7: Core Technologies and Building Blocks
  • Chapter 8: Products for e-Commerce Intelligence
  • Chapter 9: Data Quality and Integrity Issues
  • Chapter 10: Information Privacy and Systems Security Issues for e-Commerce Environments
  • Chapter 11: Solutions Architecture Case Study.