In search of the obvious : the antidote for today's marketing mess /

Bibliographic Details
Main Author:	Trout, Jack
Format:	Book
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2008]
Subjects:	Marketing. Advertising > Brand name products.
Online Access:	Publisher description Table of contents only

Description
Physical Description:	xv, 208 pages ; 24 cm.
Bibliography:	Includes bibliographical references (pages 195-197) and index.
ISBN:	9780470288597 (cloth) 0470288590 (cloth)