Advertising 2.0 : social media marketing in a Web 2.0 world /

Bibliographic Details
Main Author:	Tuten, Tracy L., 1967-
Format:	Book
Language:	English
Published:	Westport, Conn. : Praeger, 2008.
Subjects:	Internet advertising. Internet marketing. Branding (Marketing) Online social networks.

Description
Physical Description:	viii, 202 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages [187]-198) and index.
ISBN:	9780313352966 (pbk. : alk. paper) 0313352968 (pbk. : alk. paper)