Branding only works on cattle : the new way to get know (and drive your competitors crazy) /

A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.

Bibliographic Details

Main Author:	Baskin, Jonathan Salem
Format:	Book
Language:	English
Published:	New York : Business Plus, [2008]
Subjects:	Branding (Marketing) Consumer behavior. Information behavior. Internet searching. Business enterprises > Computer network resources.
Online Access:	Contributor biographical information Publisher description