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The e-commerce book : building the e-empire /

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New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased Europea...

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Bibliographic Details
Main Author: Korper, Steffano
Other Authors: Ellis, Juanita
Format: eBook
Language:English
Published: San Diego, CA : Academic Press, [2001]
Edition:2nd ed.
Subjects:
Electronic commerce.
Business enterprises > Computer networks.
Comercio electrónico.
Negocios.
Redes de computadoras.
Commerce électronique > Guides, manuels, etc.
Entreprises > Réseaux d'ordinateurs.
Commerce électronique > Planification > Guides, manuels, etc.
E-commerce.
Electronic books.
Online Access:Connect to the full text of this electronic book
Publisher description
Table of contents
Table of Contents:
  • Preface
  • Introduction
  • 1. Set the Vision
  • 2. Know Your Customers
  • 3. Select Your Marketing Strategy and Branding
  • 4. First Impressions are Forever - Build the Best Site Now
  • 5. Keep Your Customers - Invest in Customer Service
  • 6. Choose Fulfillment Channels that Work
  • 7. Choose Effective Payment Systems
  • 8. Know Your Infrastructure
  • 9. Select the Right Commerce Vendor
  • 10. Secure Your Investment - Security Threats and Solutions
  • 11. Get Ready for Wireless
  • 12. Commit to Never-Ending Improvement - Know the Trends and Beat Them
  • Aft.
  • Setting the vision
  • Know your customers
  • Marketing and branding
  • First impressions may be everlasting
  • Keep your customers
  • Fulfillment channels that work
  • Choose your payment systems
  • Know your infrastructure
  • Selecting the right commerce package
  • Secure your investment : security threats and solutions
  • Get ready for wireless!
  • Commit to never-ending improvement.