rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: e-commerce book
    sub title: building the e-empire
  title info:
    title: Referex
  name:
    name part: Korper, Steffano.
    role:
      role term: creator
  name:
    name part: Ellis, Juanita.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: cau
    date issued: 2001
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: remote
    extent: xiv, 248 pages : illustrations ; 24 cm.
  abstract: New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased European and international coverage Revised, expanded, and enhanced illustrations New, attractive text design with features such as margin notes Increased size of tables containing website contacts Redesigned cover * Contains over 60% new material * Complete and extensive glossary will be added * Complete revision and update of the security chapter (reflecting the recent Yahoo experience) * Strengthened coverage of E-Business to Business * Increased and redesigned case studies * Increased European and international coverage * Revised, expanded, and enhanced illustrations * New, attractive text design with features such as margin notes * Increased size of tables containing website contacts * Redesigned cover.
  table of contents: Preface -- Introduction -- 1. Set the Vision -- 2. Know Your Customers -- 3. Select Your Marketing Strategy and Branding -- 4. First Impressions are Forever - Build the Best Site Now -- 5. Keep Your Customers - Invest in Customer Service -- 6. Choose Fulfillment Channels that Work -- 7. Choose Effective Payment Systems -- 8. Know Your Infrastructure -- 9. Select the Right Commerce Vendor -- 10. Secure Your Investment - Security Threats and Solutions -- 11. Get Ready for Wireless -- 12. Commit to Never-Ending Improvement - Know the Trends and Beat Them -- Aft.
  table of contents: Setting the vision -- Know your customers -- Marketing and branding -- First impressions may be everlasting -- Keep your customers -- Fulfillment channels that work -- Choose your payment systems -- Know your infrastructure -- Selecting the right commerce package -- Secure your investment : security threats and solutions -- Get ready for wireless! -- Commit to never-ending improvement.
  note: Steffano Korper, Juanita Ellis.
  note: Includes index.
  note: Electronic resource.
  note: Electronic reproduction. Amsterdam : Elsevier Science & Technology, 2007. Mode of access: World Wide Web. System requirements: Web browser. Title from title screen (viewed on Aug. 2, 2007). Access may be restricted to users at subscribing institutions.
  subject:
    topic: Electronic commerce
  subject:
    topic: Business enterprises
    topic: Computer networks
  subject:
    topic: Comercio electrónico
  subject:
    topic: Negocios
  subject:
    topic: Redes de computadoras
  subject:
    topic: Commerce électronique
    genre: Guides, manuels, etc
  subject:
    topic: Entreprises
    topic: Réseaux d'ordinateurs
  subject:
    topic: Commerce électronique
    topic: Planification
    genre: Guides, manuels, etc
  subject:
    topic: E-commerce
  classification: HF5548.32 .K667 2001eb
  classification: 658.8/4
  related item:
    identifier: (DLC) 00108252
    identifier: (OCoLC)45352540
  identifier: 9780124211612
  identifier: 0124211615
  identifier: 89662:89662 Elsevier Science & Technology
  identifier: http://proxy.library.tamu.edu/login
  identifier: http://www.loc.gov/catdir/description/els031/00108252.html
  identifier: http://www.loc.gov/catdir/toc/els031/00108252.html
  related item:
    location:
      url: http://www.loc.gov/catdir/description/els031/00108252.html
  related item:
    location:
      url: http://www.loc.gov/catdir/toc/els031/00108252.html
  record info:
    record content source: OPELS
    record creation date: 070806
    record change date: 20260609193323.2
    record identifier: in00002425452