The e-commerce book : building the e-empire /
New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased Europea...
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
San Diego, CA :
Academic Press,
[2001]
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book Publisher description Table of contents |
MARC
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| 100 | 1 | |a Korper, Steffano. | |
| 245 | 1 | 4 | |a The e-commerce book : |b building the e-empire / |c Steffano Korper, Juanita Ellis. |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a San Diego, CA : |b Academic Press, |c [2001] | |
| 264 | 4 | |c ©2001 | |
| 300 | |a xiv, 248 pages : |b illustrations ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 533 | |a Electronic reproduction. |b Amsterdam : |c Elsevier Science & Technology, |d 2007. |n Mode of access: World Wide Web. |n System requirements: Web browser. |n Title from title screen (viewed on Aug. 2, 2007). |n Access may be restricted to users at subscribing institutions. | ||
| 520 | |a New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased European and international coverage Revised, expanded, and enhanced illustrations New, attractive text design with features such as margin notes Increased size of tables containing website contacts Redesigned cover * Contains over 60% new material * Complete and extensive glossary will be added * Complete revision and update of the security chapter (reflecting the recent Yahoo experience) * Strengthened coverage of E-Business to Business * Increased and redesigned case studies * Increased European and international coverage * Revised, expanded, and enhanced illustrations * New, attractive text design with features such as margin notes * Increased size of tables containing website contacts * Redesigned cover. | ||
| 505 | 0 | |a Preface -- Introduction -- 1. Set the Vision -- 2. Know Your Customers -- 3. Select Your Marketing Strategy and Branding -- 4. First Impressions are Forever - Build the Best Site Now -- 5. Keep Your Customers - Invest in Customer Service -- 6. Choose Fulfillment Channels that Work -- 7. Choose Effective Payment Systems -- 8. Know Your Infrastructure -- 9. Select the Right Commerce Vendor -- 10. Secure Your Investment - Security Threats and Solutions -- 11. Get Ready for Wireless -- 12. Commit to Never-Ending Improvement - Know the Trends and Beat Them -- Aft. | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a Setting the vision -- Know your customers -- Marketing and branding -- First impressions may be everlasting -- Keep your customers -- Fulfillment channels that work -- Choose your payment systems -- Know your infrastructure -- Selecting the right commerce package -- Secure your investment : security threats and solutions -- Get ready for wireless! -- Commit to never-ending improvement. | |
| 500 | |a Electronic resource. | ||
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Business enterprises |x Computer networks. | |
| 650 | 4 | |a Comercio electrónico. | |
| 650 | 4 | |a Negocios. | |
| 650 | 4 | |a Redes de computadoras. | |
| 650 | 6 | |a Commerce électronique |v Guides, manuels, etc. | |
| 650 | 6 | |a Entreprises |x Réseaux d'ordinateurs. | |
| 650 | 6 | |a Commerce électronique |x Planification |v Guides, manuels, etc. | |
| 650 | 1 | 7 | |a E-commerce. |2 gtt |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Ellis, Juanita. | |
| 730 | 0 | |a Referex. | |
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