Services marketing : text and cases /

Bibliographic Details
Main Author:	Baron, Steve (J. Steve)
Other Authors:	Harris, Kim, Hilton, Toni
Format:	Book
Language:	English
Published:	Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2009.
Edition:	3rd ed.
Subjects:	Service industries > Marketing. Service industries > Marketing > Case studies.

Description
Physical Description:	xvii, 358 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780230520936 0230520936