Cover Image

Convergence marketing : combining brand and direct for unprecedented profits /

Bibliographic Details
Main Author: Rosen, Richard G.
Other Authors: Rosen, Jane
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, [2009]
Subjects:
Branding (Marketing)
Direct marketing.
Marketing.
Description
Physical Description:xv, 187 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780470164938 (cloth)
047016493X (cloth)