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Management of electronic media /

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Bibliographic Details
Main Author: Albarran, Alan B.
Format: Book
Language:English
Published: Boston, MA : Wadsworth Cengage Learning, [2010]
Edition:4th ed.
Subjects:
Digital media > Management.
Table of Contents:
  • Managing in the electronic media
  • The media marketplace : markets, mergers, alliances, and partnerships
  • Ethics of management
  • Theories of management
  • Financial management
  • Managing personnel
  • Audiences and audience research
  • Programming : strategy and distribution
  • Marketing
  • News and news management
  • Regulatory influences and electronic media management
  • Electronic media management : the role of public relations
  • Technology and electronic media management.