Marketing communications in tourism and hospitality : concepts, strategies and cases /

Bibliographic Details
Main Author:	McCabe, Scott
Format:	Book
Language:	English
Published:	Amsterdam ; Boston : Butterworth-Heinemann, [2009]
Edition:	1st ed.
Series:	Hospitality, leisure, and tourism series.
Subjects:	Hospitality industry > Marketing. Tourism > Marketing. Communication in marketing. Hospitality industry > Marketing > Cases. Tourism > Marketing > Cases. Communication in marketing > Cases.

Description
Physical Description:	xx, 300 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780750682770 (pbk.) 0750682779 (pbk.)