Cover Image

Marketing in developing countries : Nigerian advertising in a global and technological economy /

Bibliographic Details
Main Author: Alozie, Emmanuel C.
Format: Book
Language:English
Published: New York : Routledge, 2009.
Series:Routledge studies in international business and the world economy ; 47.
Subjects:
Advertising > Nigeria.
Mass media > Nigeria.
Marketing > Nigeria.
Advertising > Africa, Sub-Saharan.
Marketing > Africa, Sub-Saharan.
Description
Physical Description:xii, 132 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780789001412
0789001411