Interpretation in social life, social science, and marketing /

Bibliographic Details
Main Author: O'Shaughnessy, John, 1927-
Format: Book
Language:English
Published: New York : Routledge, 2009.
Series:Routledge interpretive marketing research series ; 9.
Subjects:
Description
Physical Description:viii, 227 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages [197]-213) and index.
ISBN:9780415777582 (hardback : alk. paper)
0415777585 (hardback : alk. paper)