The luxury strategy : break the rules of marketing to build luxury brands /

Bibliographic Details
Main Author:	Kapferer, Jean-Noël
Other Authors:	Bastien, Vincent
Format:	Book
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2009.
Subjects:	Luxuries > Marketing. Luxury goods industry. Product management.

Description
Physical Description:	x, 323 pages : illustrations, plans ; 24 cm.
Bibliography:	Includes bibliographical references (pages [300]-304) and index.
ISBN:	9780749454777 0749454776