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How to brand nations, cities and destinations : a planning book for place branding /

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Bibliographic Details
Main Author: Moilanen, Teemu
Other Authors: Rainisto, Seppo K.
Format: Book
Language:English
Published: Basingstoke [England] ; New York : Palgrave Macmillan, 2009.
Subjects:
Place marketing.
City promotion.
Description
Physical Description:ix, 202 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages 189-196) and index.
ISBN:9780230220928
0230220924