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Click : what millions of people are doing online and why it matters /

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Bibliographic Details
Main Author: Tancer, Bill
Format: Book
Language:English
Published: New York : Hyperion, 2008.
Edition:1st ed.
Subjects:
Internet users > United States > Psychology.
Web usage mining.
Table of Contents:
  • PPC--porn, pills, and casinos
  • Getting to what we really think
  • Prom in January
  • Failed resolutions and the false hope syndrome
  • Celebrity worship syndrome
  • What are you afraid of? and other telling questions
  • Web who.0
  • Data rocks and the television-Internet connection
  • Women wrestlers and arbitraging financial markets
  • Finding the early adopters
  • Super-connectors and predicting the next rock star
  • Epilogue : who we are and why it matters.