Questionnaire design : how to plan, structure and write survey material for effective market research /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; Philadelphia :
Kogan Page,
2008.
|
| Edition: | 2nd ed. |
| Series: | Market research in practice series.
|
| Subjects: |
| Physical Description: | 305 pages : illustrations ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (pages [286]-293) and index. |
| ISBN: | 9780749450281 (pbk.) 0749450282 (pbk.) |