Marketing modernism between the two world wars /

Bibliographic Details
Main Author:	Turner, Catherine, 1968-
Format:	Book
Language:	English
Published:	Amherst : University of Massachusetts Press, [2003]
Series:	Studies in print culture and the history of the book.
Subjects:	Literature publishing > United States > History > 20th century. Books and reading > United States > History > 20th century. Modernism (Literature) > United States. Literature, Modern > Appreciation. Marketing. Letterkunde. Boeken. Uitgeven.
Online Access:	Table of contents

Table of Contents:

Rethinking modernism and the consumer culture
The market for modernism in the 1920s and 1930s
Maintaining highbrow standards : B.W. Huebsch opens the door to modern literature
Opening markets to modernism : Alfred Knopf's promotion of Thomas Mann in the 1920s
The "novel of ideas" meets the "overbright glare of publicity" : Alfred Harcourt and the American avant-garde
Changing American literary taste : Scribner's and Ernest Hemingway
How to enjoy James Joyce's great novel Ulysses.