The business of intellectual property /

Bibliographic Details
Main Author:	Arena, Christopher M.
Other Authors:	Carreras, Eduardo M.
Format:	Book
Language:	English
Published:	Oxford ; New York : Oxford University Press, 2008.
Subjects:	Intellectual property > Economic aspects > United States.

Table of Contents:

Short stories
The intellectual property economy
Information assets
Using information assets to create value : creativity, invention and innovation
Attaching intellectual property to information assets
Strategic implications for business
Strategic considerations in innovation
Linking innovation, business and intellectual property
Elements of intellectual property strategies from successful companies
The value extraction points : understanding the business model and the value chain
Extracting value from intellectual property
Developing a value creation intellectual property strategy
Implementing the value creation strategy
Acquiring information assets
Protecting information assets
Extracting value from information assets
Managing the program.