http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Short stories -- The intellectual property economy -- Information assets -- Using information assets to create value : creativity, invention and innovation -- Attaching intellectual property to information assets -- Strategic implications for business -- Strategic considerations in innovation -- Linking innovation, business and intellectual property -- Elements of intellectual property strategies from successful companies -- The value extraction points : understanding the business model and the value chain -- Extracting value from intellectual property -- Developing a value creation intellectual property strategy -- Implementing the value creation strategy -- Acquiring information assets -- Protecting information assets -- Extracting value from information assets -- Managing the program.
Christopher M. Arena, Eduardo M. Carreras.
Includes bibliographical references and index.