Cover Image

Developing the public relations campaign : a team-based approach /

Bibliographic Details
Main Author: Bobbitt, Randy, 1955-
Other Authors: Sullivan, Ruth, 1955-
Format: Book
Language:English
Published: Boston, MA : Pearson/Allyn and Bacon, [2009]
Edition:2nd ed.
Subjects:
Public relations.
Description
Item Description:Revised edition of: Developing the public relations campaign. 2005.
Physical Description:xvii, 270 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 247-261) and index.
ISBN:9780205569908 (alk. paper)
0205569900 (alk. paper)