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International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets /

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Bibliographic Details
Main Author: Bell, Sandra
Format: Book
Language:English
Published: Heidelberg : Physica-Verlag, [2008]
Series:Contributions to economics.
Subjects:
Product management > China.
Household appliances industry > China.
Household electronics industry > China.
China > Commerce > United States.
China > Commerce > Europe.
Description
Item Description:Originally presented as the author's thesis (doctoral)--University of Duisburg-Essen.
Physical Description:x, 369 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [339]-369).
ISBN:9783790820294 (hbk. : alk. paper)
3790820296 (hbk. : alk. paper)
ISSN:1431-1933