Bell, S. (2008). International brand management of Chinese companies: Case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets. Physica-Verlag.
Chicago Style (17th ed.) CitationBell, Sandra. International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets. Heidelberg: Physica-Verlag, 2008.
MLA (9th ed.) CitationBell, Sandra. International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets. Physica-Verlag, 2008.
Warning: These citations may not always be 100% accurate.