Winning your election the Wellstone way : a comprehensive guide for candidates and campaign workers /
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| Format: | Book |
| Language: | English |
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Minneapolis :
University of Minnesota Press,
[2008]
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Table of Contents:
- About this book / Jeff Blodgett
- Running to win: qualities of good candidates and managers
- Writing a campaign plan and laying out a path to victory
- Creating a message and delivering it to your audience
- Identifying your base, swing voters, and opponents through voter targeting
- How to build your base and use it for direct voter contact
- Using direct mail to reinforce your message and target specific voters
- Reaching voters through paid advertising
- Working with reporters and communicating your message through earned media
- Raising money and knowing how to spend it
- Getting to know your candidate and understanding your opponent
- Maximizing the candidate's time with smart scheduling
- Getting the most out of technology
- The campaign manager: what it takes to run a successful race
- Turning out our voters: getting out the vote
- You won. Now what?
- Acknowledgments
- Index.