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Habit : the 95% of behavior marketers ignore /

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Bibliographic Details
Main Author: Martin, Neale, 1957-
Format: Book
Language:English
Published: Upper Saddle River, N.J. : FT Press, [2008]
Subjects:
Consumer behavior.
Habit.
Change (Psychology)
Marketing > Psychological aspects.
Marketing > Management.
Description
Physical Description:xvi, 191 pages ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0131357956 (hardback : alk. paper)
9780131357952 (hardback : alk. paper)