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Statistics for marketing and consumer research /

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Bibliographic Details
Main Author: Mazzocchi, Mario
Format: Book
Language:English
Published: Los Angeles : SAGE Publications, 2008.
Subjects:
Marketing research > Statistical methods.
Consumers > Research > Statistical methods.
Description
Physical Description:xviii, 412 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [387]-398) and index.
ISBN:9781412911214 (hbk)
1412911214 (hbk)
9781412911221 (pbk)
1412911222 (pbk)