Cover Image

Total relationship marketing /

Bibliographic Details
Main Author: Gummesson, Evert, 1936-
Format: Book
Language:English
Published: Amsterdam ; Oxford : Butterworth-Heinemann, 2008.
Edition:3rd ed.
Subjects:
Relationship marketing.
Marketing > Management.
Description
Item Description:Previous edition: 2002.
Physical Description:xivolumes 376 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780750686334 (pbk.)
0750686332 (pbk.)