APA (7th ed.) Citation

Gummesson, E. (2008). Total relationship marketing (3rd ed.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Gummesson, Evert. Total Relationship Marketing. 3rd ed. Amsterdam ; Oxford: Butterworth-Heinemann, 2008.

MLA (9th ed.) Citation

Gummesson, Evert. Total Relationship Marketing. 3rd ed. Butterworth-Heinemann, 2008.

Warning: These citations may not always be 100% accurate.