Cover Image

Mobile media and applications, from concept to cash : successful service creation and launch /

Bibliographic Details
Corporate Author: John Wiley & Sons
Other Authors: Andersson, Christoffer, 1974-
Format: eBook
Language:English
Published: Chichester, England : Wiley, [2006]
Subjects:
Cell phone services industry.
Cell phone systems.
Mobile communication systems.
Wireless communication systems.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Fundamentals of the industries
  • Understanding the customer
  • Creating a winning service offering
  • Designing services
  • Managing the customer experience
  • Mobile devices : leading the way
  • Service environment
  • Deployment of services
  • Commercial launch experiences
  • Feedback and quality.