The long tail : why the future of business is selling less of more /

Niche envy : marketing discrimination in the digital age /
by: Turow, Joseph
Published: (2006)

One-to-one web marketing : build a relationship marketing strategy one customer at a time /
by: Allen, Cliff, 1948-
Published: (2001)

One-to-one web marketing : build a relationship marketing strategy one customer at a time /
by: Allen, Cliff, 1948-
Published: (2001)

Market segmentation : conceptual and methodological foundations /
by: Wedel, Michel
Published: (2000)

Market segmentation : conceptual and methodological foundations /
by: Wedel, Michel
Published: (1998)

Categories in markets : origins and evolution /
Published: (2010)

Market segmentation : how to do it, how to profit from it /
by: McDonald, Malcolm
Published: (1998)

The nature of marketing : marketing to the swarm as well as the herd /
by: Brymer, Chuck
Published: (2009)

Some changes in information technology affecting marketing in the year 2000 /
by: Baran, Paul
Published: (1968)

Renovate before you innovate : why doing the new thing might not be the right thing /
by: Zyman, Sergio
Published: (2004)

Segmentation marketing : new methods for capturing business markets /
by: Berrigan, John
Published: (1992)

Beyond "e" : 12 ways technology is transforming sales and marketing strategy /
by: Diorio, Stephen G.
Published: (2002)

Market segmentation success : making it happen! /
by: Dibb, Sally, 1963-
Published: (2008)

Developing effective communications strategy : a benefit segmentation approach /
by: Haley, Russell I.
Published: (1985)

Segmenting the industrial market /
by: Bonoma, Thomas V.
Published: (1983)

Perceptual maps and the optimal location of new products /
by: Schmalensee, Richard
Published: (1986)

Making niche marketing work : how to grow bigger by acting smaller /
by: Linneman, Robert E., 1928-
Published: (1991)

Building a financial services marketing plan : working plans for product and segment marketing /
Published: (1989)

How consumers pick a hotel : strategic segmentation and target marketing /
by: Cahill, Dennis J.
Published: (1997)

Internal marketing : your company's next stage of growth /
by: Cahill, Dennis J.
Published: (1996)

Internal marketing : directions for management /
Published: (2000)

Top market strategy : applying the 80/20 rule /
by: Kruger, Elizabeth Rush
Published: (2011)

Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets /
by: Weinstein, Art
Published: (1987)

Market Segmentation : How to Do it and How to Profit from it.
by: McDonald, Malcolm
Published: (2012)

Readings in market segmentation /
Published: (1980)

Niche marketing /
by: Schwart, Robert B.
Published: (2000)

Market segmentation : how to do it, how to profit from it /
by: McDonald, Malcolm
Published: (2004)

Market segmentation : how to do it, how to profit from it /
by: McDonald, Malcolm
Published: (2004)

Handbook of market segmentation : strategic targeting for business and technology firms /
by: Weinstein, Art
Published: (2004)

Marketing.
Published: (2021)

Marketing.
Published: (2021)

Marketing.
Published: (2021)

Segmentation and positioning for strategic marketing decisions /
by: Myers, James H.
Published: (1996)

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
by: Kim, W. Chan, et al.
Published: (2015)

Demographic targeting : the essential role of population groups in retail marketing /
by: Pooler, James A., 1951-
Published: (2002)

Segmentation strategies for hospitality managers : target marketing for competitive advantage /
by: Morritt, Ronald M.
Published: (2007)