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The long tail : why the future of business is selling less of more /

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Bibliographic Details
Main Author: Anderson, Chris, 1961-
Format: Book
Language:English
Published: New York : Hyperion, 2008.
Edition:Rev. and updated ed.
Subjects:
Market segmentation.
Internet marketing.
Marketing > Technological innovations.
Description
Physical Description:xii, 267 pages : illustrations ; 21 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781401309664 :
1401309666 :