Taking sides. Clashing views on controversial issues in marketing /
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Guilford, Conn. :
McGraw-Hill/Dushkin,
[2001]
|
| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- Does marketing have appropriate boundaries?
- Is the practice of multilevel marketing legitimate?
- Has the "keep it simple" concept become "all change, all the time"?
- Is relationship marketing a tenable concept?
- Does cause-related marketing benefit all stakeholders?
- Is mass customization the wave of the future?
- Are outrageous prices inhibiting consumer access to life-sustaining drugs?
- Will e-commerce eliminate traditional intermediaries?
- Is communications technology "death of the salesman"?
- The new marketing paradigm shift : are consumers dominating the balance of power in the marketplace?
- Is the traditional development of brand loyalty dying?
- Is "extreme sports" marketing risk and thrill seeking to society?
- Should classrooms be commercial-free zones?
- Should marketers target vulnerable groups?
- Is generational segmentation an effective marketing strategy?
- Is the marketing of online degree programs a threat to traditional education?
- Are marketers culpable for America's culture of violence?
- Should alcohol advertising be regulated further?
- Is it appropriate for the government to market lotteries?
- Is political marketing essentially buying politicians?