Taking sides. Clashing views on controversial issues in marketing /

Bibliographic Details
Other Authors:	Macchiette, Barton, Roy, Abhijit
Format:	Book
Language:	English
Published:	Guilford, Conn. : McGraw-Hill/Dushkin, [2001]
Edition:	1st ed.
Subjects:	Marketing > Social aspects > United States. Marketing > Moral and ethical aspects.

Description
Physical Description:	xvi, 388 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0072384492 9780072384499