Television advertising that works : an analysis of commercials from effective campaigns /

Profitable retail television advertising /
Published: (1977)

Television commercials ; how to create successful TV advertising.
by: Wainwright, Charles Anthony
Published: (1970)

Children's perceptions, explanations and judgements of television advertising : a further exploration /
by: Ward, Scott, 1942-
Published: (1972)

Politics in public service advertising on television /
by: Paletz, David L., 1934-
Published: (1977)

The television commercial : creativity and craftsmanship /
by: Book, Albert C.
Published: (1970)

Advertising opportunities for small business in television and radio. : Hearings before Subcommittee No. 6 of the Select Committee on Small Business, House of Representatives, Eighty-seventh Congress, first session, pursuant to H. Res. 46 ... December 6 and 7, 1961.
Published: (1962)

Radio and television continuity writing /
by: Allen, Louise C.
Published: (1962)

Effects of television advertising on children and adolescents /
by: Ward, Scott, 1942-
Published: (1971)

Radio & television commercial /
by: Book, Albert C.
Published: (1984)

The effects of television clutter : an experimental investigation /
by: Webb, Peter
Published: (1974)

Advertising in the broadcast and cable media /
by: Heighton, Elizabeth J.
Published: (1984)

The best of broadcast commercials /
Published: (2003)

The best of broadcast commercials /
Published: (1992)

TV advertising ; a handbook of modern practice /
by: Bellaire, Arthur
Published: (1959)

Advertising that sells : a primer for product managers /
by: Raymond, Miner
Published: (1989)

Broadcast advertising in Canada ; past and future growth /
by: Firestone, O. J.
Published: (1966)

Marketing channels : infomercials, and the future of televised marketing /
by: Evans, Craig Robert
Published: (1994)

Advertising on cable : a practical guide for advertisers /
by: Barr, David Samuel, 1956-
Published: (1985)

The Anatomy of a television commercial ; the story of Eastman Kodak's "Yesterdays," winner of thirteen international awards /
Published: (1970)

How to produce effective TV commercials /
by: White, Hooper
Published: (1994)

Down the tube ; or, Making television commercials is such a dog-eat-dog business it's no wonder they're called spots.
by: Galanoy, Terry
Published: (1970)

New directions for advertising pretesting research /
by: Ray, Michael L.
Published: (1974)

The 30-second storyteller : the art and business of directing commercials /
by: Richter, Thomas
Published: (2007)

Understanding India : cultural influences on Indian television commercials /
by: Chattopadhya, Rohitashya, 1975-
Published: (2016)

Understanding India : cultural influences on Indian television commercials /
by: Chattopadhya, Rohitashya, 1975-
Published: (2014)

Cable advertising : new ways to new business /
by: Jones, Kensinger, 1919-
Published: (1986)

The Super Bowl of advertising : how the commercials won the game /
by: Kanner, Bernice
Published: (2004)

The best thing on TV, commercials /
by: Price, Jonathan, 1941-
Published: (1978)

The TV commercial : how it is made /
by: Conrad, Jon J., 1920-
Published: (1983)

Audience economics : media institutions and the audience marketplace /
by: Napoli, Philip M.
Published: (2003)

The 100 best TV commercials-- and why they worked /
by: Kanner, Bernice
Published: (1999)

Uncover the hidden power of television programming : --and get the most from your advertising budget /
by: Clancy, Kevin J., 1942-
Published: (1999)

Cable advertiser's handbook /
by: Kaatz, Ronald B.
Published: (1985)

The new icons? : the art of television advertising /
by: Rutherford, Paul, 1944-
Published: (1994)

Brought to you by : postwar television advertising and the American dream /
by: Samuel, Lawrence R.
Published: (2001)

Brought to you by : postwar television advertising and the American dream /
by: Samuel, Lawrence R.
Published: (2001)