Television advertising that works : an analysis of commercials from effective campaigns /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Amherst, N.Y. :
Cambria Press,
2008.
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| Subjects: |
| Physical Description: | xxii, 170 pages ; 23 cm. |
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| Bibliography: | Includes bibliographical references (pages [151]-166) and index. |
| ISBN: | 9781604975130 (alk. paper) 160497513X (alk. paper) |