APA (7th ed.) Citation

Marshall, S. W., & Roberts, M. S. (2008). Television advertising that works: An analysis of commercials from effective campaigns. Cambria Press.

Chicago Style (17th ed.) Citation

Marshall, Stephen W., and Marilyn Sue Roberts. Television Advertising That Works: An Analysis of Commercials from Effective Campaigns. Amherst, N.Y.: Cambria Press, 2008.

MLA (9th ed.) Citation

Marshall, Stephen W., and Marilyn Sue Roberts. Television Advertising That Works: An Analysis of Commercials from Effective Campaigns. Cambria Press, 2008.