Cover Image

Data mining and market intelligence for optimal marketing returns /

Bibliographic Details
Main Author: Chiu, Susan
Other Authors: Tavella, Domingo, 1948-
Format: Book
Language:English
Published: Oxford ; Burlington, Mass. : Butterworth-Heinemann, [2008]
Subjects:
Marketing research.
Data mining.
Description
Physical Description:xii, 280 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780750682343 (hbk.)
0750682345 (hbk.)