APA (7th ed.) Citation

Chiu, S., & Tavella, D. (2008). Data mining and market intelligence for optimal marketing returns. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Chiu, Susan, and Domingo Tavella. Data Mining and Market Intelligence for Optimal Marketing Returns. Oxford ; Burlington, Mass.: Butterworth-Heinemann, 2008.

MLA (9th ed.) Citation

Chiu, Susan, and Domingo Tavella. Data Mining and Market Intelligence for Optimal Marketing Returns. Butterworth-Heinemann, 2008.