Alpha dogs : the Americans who turned political spin into a global business /

This is the story of two men who served as backroom strategists on every presidential contest from Richard Nixon to George W. Bush. David Sawyer was a New England aristocrat with dreams of becoming a filmmaker; Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting. Unlikely par...

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Bibliographic Details
Main Author: Harding, James, 1969-
Format: Book
Language:English
Published: New York : Farrar, Straus, and Giroux, 2008.
Edition:1st ed.
Subjects:
Online Access:Contributor biographical information
Publisher description
Description
Summary:This is the story of two men who served as backroom strategists on every presidential contest from Richard Nixon to George W. Bush. David Sawyer was a New England aristocrat with dreams of becoming a filmmaker; Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting. Unlikely partners, they became a political powerhouse, directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple. The men of Sawyer-Miller were a small but extraordinary group who invented an American style of political campaigning and exported it around the world. Theirs is a story full of office intrigue, fierce rivalries, and disastrous miscalculations. And it is the tale of how world politics became American, and how American business became political.--From publisher description.
Physical Description:ix, 252 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages 233-234) and index.
ISBN:9780374103675 (hardcover : alk. paper)
0374103674 (hardcover : alk. paper)