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Groundswell : winning in a world transformed by social technologies /

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Bibliographic Details
Main Author: Li, Charlene
Other Authors: Bernoff, Josh
Format: Book
Language:English
Published: Boston : Harvard Business Press, [2008]
Subjects:
Online social networks > Economic aspects.
Information society > Economic aspects.
Table of Contents:
  • Understanding the groundswell
  • Why the groundswell--and why now?
  • Jujitsu and the technologies of the groundswell
  • The social technographics profile
  • Tapping the groundswell
  • Strategies for tapping the groundswell
  • Listening to the groundswell
  • Talking with the groundswell
  • Energizing the groundswell
  • Helping the groundswell to support itself
  • Embracing the groundswell
  • The groundswell transforms
  • How connecting with the groundswell transforms your company
  • The groundswell inside your company
  • The future of the groundswell.