Cover Image

Managing and marketing radical innovations : marketing new technology /

Bibliographic Details
Main Author: Sandberg, Birgitta
Format: Book
Language:English
Published: London ; New York : Routledge, 2008.
Series:Routledge studies in innovation, organization and technology ; 8.
Subjects:
Technological innovations > Marketing.
Technological innovations > Management.
New products.
Description
Physical Description:xiv, 271 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [244]-265) and index.
ISBN:9780415433075 (hbk.)
041543307X (hbk.)
9780203930489 (eb)
0203930487 (eb)