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Creating market insight : how firms create value from market understanding /

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Bibliographic Details
Main Author:	Smith, Brian D. (Brian David), 1961-
Other Authors:	Raspin, Paul G.
Format:	Book
Language:	English
Published:	Chichester, England ; Hoboken, NJ : John Wiley & Sons, [2008]
Subjects:	Marketing > Management. Marketing > Planning. Problem solving. Organizational effectiveness.
Online Access:	Publisher description Table of contents only

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