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Creating market insight : how firms create value from market understanding /

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Bibliographic Details
Main Author: Smith, Brian D. (Brian David), 1961-
Other Authors: Raspin, Paul G.
Format: Book
Language:English
Published: Chichester, England ; Hoboken, NJ : John Wiley & Sons, [2008]
Subjects:
Marketing > Management.
Marketing > Planning.
Problem solving.
Organizational effectiveness.
Online Access:Publisher description
Table of contents only
Description
Physical Description:ix, 318 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [303]-307) and indexes.
ISBN:9780470986530 (cloth)
0470986530 (cloth)