Strategic management in the media : from theory to practice /

Bibliographic Details
Main Author:	Küng, Lucy
Format:	Book
Language:	English
Published:	Los Angeles ; London : SAGE, 2008.
Subjects:	Mass media > Management. Strategic planning.

Description
Physical Description:	248 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages [224]-239) and index.
ISBN:	1412903122 (hbk.) 9781412903127 (hbk.) 1412903130 (pbk.) 9781412903134 (pbk.)