Media programming : strategies and practices /

Bibliographic Details
Main Author:	Eastman, Susan Tyler
Other Authors:	Ferguson, Douglas A.
Format:	Book
Language:	English
Published:	Belmont, CA : Thomson/Wadsworth, [2009]
Edition:	8th ed.
Subjects:	Television programs > Planning. Radio programs > Planning. Cable television > Planning.

Table of Contents:

Programming resources and constraints: A framework for programming strategies; Program and audience research; Domestic and international syndication
Broadcast television strategies: Prime-time network entertainment programming; Nonprime-time network television programming; Television station programming strategies; Public television programming
Cable, satellite, and online strategies: Cable, wireless,satellite and telephone program distribution; Online video and audio programming; Basic and premium subscription programming; Online video and audio programming
Radio programming: Music radio programming; Information radio programming
Glossary.