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Media programming : strategies and practices /

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Bibliographic Details
Main Author: Eastman, Susan Tyler
Other Authors: Ferguson, Douglas A.
Format: Book
Language:English
Published: Belmont, CA : Thomson/Wadsworth, [2009]
Edition:8th ed.
Subjects:
Television programs > Planning.
Radio programs > Planning.
Cable television > Planning.
Description
Physical Description:xiii, 466 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 437-444) and index.
ISBN:9780495500537 (pbk.)
0495500534 (pbk.)