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Marketing metaphoria : what seven deep metaphors reveal about the minds of consumers /

Bibliographic Details
Main Author: Zaltman, Gerald
Other Authors: Zaltman, Lindsay H.
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School Press, [2008]
Subjects:
Consumer behavior.
Metaphor.
Description
Physical Description:xxi, 230 pages, 8 unnumbered pages of color plates : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 209-219) and index.
ISBN:9781422121153
1422121151