Sway : the irresistible pull of irrational behavior /

A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here,...

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Bibliographic Details
Main Author: Brafman, Ori
Other Authors: Brafman, Rom
Format: Book
Language:English
Published: New York : Doubleday, [2008]
Edition:1st ed.
Subjects:
Table of Contents:
  • Anatomy of an accident
  • The swamp of commitment
  • The Hobbit and the missing link
  • Michael Jordan and the first-date interview
  • The bipolar epidemic and the chameleon effect
  • In France, the sun revolves around the earth
  • Compensation and cocaine
  • Dissenting justice.