Subliminal persuasion : influence & marketing secrets they don't want you to know /

Bibliographic Details
Main Author: Lakhani, Dave, 1965-
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, [2008]
Subjects:
Description
Physical Description:xxii, 202 pages ; 23 cm. + 1 CD-ROM (4 3/4 in.).
Bibliography:Includes bibliographical references (pages 191-194) and index.
ISBN:9780470243367 (cloth/cd-rom)
0470243368 (cloth/cd-rom)